Market Strategies

The right sale method depends on your property, likely buyers and timetable. A Warkworth family home, a Snells Beach coastal property and a Maungaturoto lifestyle block may attract buyers with different finance and due-diligence needs. Ask your salesperson to explain the recommendation and the alternatives.

Compare the main methods

• Advertised price: gives buyers a stated price to consider. Review the evidence for that price and agree when to reassess it.
• By negotiation: invites offers without an advertised asking price. Ask how buyers will receive useful guidance.
• Deadline sale: sets an advertised end date for offers. Conditional offers may be possible; confirm whether early offers will be considered.
• Tender: uses written offers and tender documents. Your lawyer should explain the particular terms, including any early-sale provisions.
• Auction: involves public bidding. Buyers need to be ready for the auction terms; discuss any requested variations before bidding.

Read Settled’s independent guide to sale methods. Have your lawyer review the documents for your campaign.

Four decisions to make before launch

1. Evidence: which completed sales are comparable, and how does the property differ?
2. Buyer preparation: what information will buyers need about the title, buildings, insurance, access and services?
3. Budget: what are the proposed marketing, commission and other charges, including GST where applicable? Which costs apply if the property does not sell?
4. Review: when will you discuss enquiry, viewings, buyer feedback and the next action?

Make the local details clear

For a lifestyle property, prepare information about water, wastewater, fencing and outbuildings. For coastal property, explain access, maintenance and the property’s specific setting. For a town home, give buyers accurate information about improvements and everyday use. These details help buyers decide what professional checks they need.

Campaign follow-up

Our team uses NurtureCloud to support buyer matching, follow-up and campaign reporting. Agree a communication schedule and ask how enquiry activity will inform the next decision. No method guarantees a sale price or timeframe.

Browse recent sales, read our preparation guide or request a property appraisal. Use the contact form below if you would like to compare campaign options for your address.

Follow the sale through to settlement

Our complete local selling guide brings the appraisal, preparation, campaign, offer and handover decisions together. Use it alongside this page when planning your next move.